What are the chances that people attending your events will have their smartphone or other mobile device with them. Do you have a plan in place to make your events more mobile?
Encourage Live Tweeting
Does your event have a hashtag? Create one and promote it to all of your attendees. Live-Tweeting with a hashtag allows attendees to meet each other more easily and follow the live topic of conversation. Your event! It is important for event organizers to follow the hashtag as well. This can alert you to raves and rants about your event. Even send out important updates.
Use QR codes
Now that you have a large group of people at your event, build your email list or communicate other important information. Convert your website URL or better yet your mobile website URL to a QR code. You can even link the “Join My Mailing List” page to a QR code. Post it throughout the event venue. People who know what the new image is will start using it and others will see them doing it and ask about it.
Text to Join
You can text to join my email list by texting the keyword: POPCORN to 22828. I use Constant Contact for email marketing and they now have a Text to Join feature. This is great for use at trade shows, networking events and on the road. Find out more about Text to Join from Constant Contact.
Pre-schedule Tweets & Posts
Keep your event popping in the digital realm as well. Pre-schedule tweets and posts to occur throughout the event. Announce special workshop sessions, demonstrations, drawings, thank you messages and featured displays throughout the day. You can schedule Tweets and Facebook posts with HootSuite or Buffer App.
