Having a website for your small or medium size
business doesn't have to be a fearful and
expensive venture. Most likely with a reasonable
budget the modest investment will pay for itself
within one year. This is not always the case.
However, you can start small and then scale up
as well.
Feature Local Products or
Ownership It is just good business to support the
local economy, YOURS!.
Feature Unique Services
Perhaps your business has some really interesting
old glass art work. Be sure to feature that on
your website.
Partner with Other
Businesses If you have a website for a hotel, ask the
neighboring businesses to list your website on their
website. You can list their business as well on your
site. You both win! Great opportunity to list the
local pizza delivery company or video store. A
satisfied guest in your hotel will be back time and
time again.
If you have a floral business, list other companies
that share the same clients. Photographers,
musicians, entertainers, catering companies and
limousine companies. Have them list your site on
theirs and you do the same!
References Be sure to get references for candidates
that you consider for developing your website.
Styles, customer service and experience levels vary.
Web
Address
List your web address on all printed materials and
email address as well. Delivery vans, newsletters,
fliers, shopping bags, grocery receipts and in print
ads.
eNewsletter
When you are comfortable with your new website you
might consider sending out an eNewsletter. Remind
your clients all through the year that you are
available to care for their needs and their family.
Keep it Fresh!
Update your website seasonally. This will depend
upon the mix of your products or services. Work with
the website developer so that they can update the
site for your. Many will offer this as a monthly
maintenance plan or on an as needed basis.
Compare prices for printing of business
cards, post cards, fliers and brochures.
You can design and order online high quality
printed materials for your small business.
