Low-Cost Marketing in a Downturn

With times being tight most all businesses are feeling the pinch. Usually the first thing to go is the marketing budget. Reducing marketing during a downturn can hurt your market share and make it difficult to regain ground once the economy revives. In addition, studies show that companies that increase promotional spending during slowdowns end up outselling competitors who reduce theirs. Keep the edge over the competition. Continue to develop your brand awareness and keep your company and product name directly in front of your customers.

Online tools, partnering and grassroots efforts that cost little or nothing can help you build an effective marketing strategy. Use the following tips to boost your plan.

Use the following tips to boost your plan:

Free Listing! Claim your listing today with Google Maps Local Business Center placements.
A friend of mine did this and got results from within days.
Free! Join the Visa Business Network on Facebook and receive a $100.00 Facebook Ad credit.
You can set it up to do targeted marketing to the specific demographic you are trying to reach.
Specify, city, state, gender, age, etc. Start small with test ads test and refine.
Visa Business Network Video. Second half really explains how it works. Video
Participate in online forums and social networking.
Look into cooperative advertising and cross-marketing.
Take advantage of business cycles and develop brand awareness.
Examples of Effective Business Promotion on Social Networks Check it out!
Upgrade your website. Make it easy for customers to find what they are looking for.
Provide special offers or incentives to buy now.
Invest in search engine optimization for your website.
It helps improve your ranking among search engines.
Finding Opportunity in a Down Turn Economy: Free Guide

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